Why Facebook Decided To Change It Name To “Meta”

Facebook has decided to change its name to “Meta,” a rebranding that comes as the company faces backlash from lawmakers and regulators over its business practices.

CEO Mark Zuckerberg, speaking Thursday at a live-streamed virtual and augmented reality conference, said the “Meta” name reflected its focus on the company’s vision of creating the metaverse.

“Right now, our brand is so tightly linked to one product that it can’t possibly represent everything that we’re doing today, let alone in the future,” Zuckerberg said.

The social media giant said the name change would bring together its different products and apps together under one umbrella.

The names of the popular social media apps that Facebook owns — Facebook, Instagram, Messenger and WhatsApp — are not changing.

The company added that the rebranding also would not change its corporate structure.

The “metaverse,” according to Facebook’s vision, is the concept of a shared, virtual environment that is not only limited to augmented reality and virtual reality. Facebook envisions an environment where people will gain access to a virtual world using new devices — including glasses and headsets — in addition to computers and smartphones.

To mark the official name change, the company replaced its “thumbs up” sign at its Menlo Park, Calif., campus Thursday with a blue, infinity shape, according to Reuters.

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